The story of The Wild began back in 2011 when Billy and Adriane had their first son Benjamin. Having a love of a more modern, Scandinavian aesthetic, they had a difficult time finding clothing for their new little one that was more minimalist in feel. Walking through retail stores, it was clear that there was an overabundance of licensed, loud children’s wear. They were looking for something a little different.
A few years later after their second son, Sawyer came along, they knew it was time to create something of their own. Something a little cooler. And something their kids would love.
With a background in painting, Adriane created a series of modern, quirky characters that are high contrast and simple, but really engaging to little ones. Ben and Sawyer were so excited about them, and the more little ones they showed their characters to, the more excited they got about this project!
Designs begin with original illustrations that are burned onto silk screens, and then hand printed onto incredibly soft, 100% cotton fabrics using only water-based, eco-friendly inks. Designs are all made to order, and each item hand printed, and every one is slightly unique, which is the true beauty of handmade silk screened goods.
The Wild is an independent, family-run business proudly based in beautiful Hamilton, Ontario, Canada.